Hollywood is not so much a place as a state of mind. It
is, in fact, one of "40 suburbs looking for a city" called
Los Angeles. Add them all together and, behold, you have a
Super City, the third largest population in the U.S. (more
than 9.7 million) and the biggest in total area!

The first permanent settler in this suburb was Don Tomas
Urquidez, who came here in 1853. Horace H. Wilcox laid out
a subdivision in 1887; his wife named it Hollywood. It was
incorporated as a town in 1903, but, for want of water, it
became a part of Los Angeles seven years later.

Ask anyone "What word do you immediately think of when
I say 'Hollywood'?" and you'll get movies nine times out of 10.
The flicks "went Hollywood" in 1911 with the Nestors Co. pro-
duction Law of the Range. The film-making industry was earlier based in New York City, but the promise of "every day a sunny day" proved irresistible. The same magnet now draws an average of 30 new citizens every hour of each day to Los Angeles.




VIEW-MASTER REEI.A
NORTH HOLLYWOOD AND "THE VALLEY"

Even as arteries feed life's blood to various parts of the
body, asphalt super-highways (1,200 miles of'em by 1980!)
and concrete interchanges link Los Angeles with its suburbs.
With the nation's highest ratio of passenger cars (better than
3.6 million) to population, these multi-laned freeways are an
absolute must. Three-fourths of all Angelenos drive to work.
The result: Clogged arteries and smog.

The freeway on the opposite page connects Hollywood with
the San Fernando Valley and the heart of downtown L.A. The
hillside sign directly above the district, once considered un-
sightly, is currently recognized as "pop art."

THE FARMERS MARKET


This 20-acre market started as a vegetable stand in the
Depression (1934). The market has grown since then to be a
California phenomenon. About 20,000 people visit it daily.
Its 164 tenants sell everything from farm-fresh grapefruit and
watermelons to Spanish-speaking mynah birds.

Outdoor restaurants in the market serve Mexican enchila-
das and tortillas, Italian pizzas, Chinese egg rolls, and Japanese
sukiyaki. You can, if you feel like it, literally eat your way
around the world at the Farmers Market.

Etc